Jarbas works out on its own how much each customer spends on average and when they last bought. These are the two numbers that tell you who deserves attention.

What they mean

Average ticket — everything the customer has spent, divided by their number of purchases. A customer with a $180 average brings in more per visit than one at $40, even if they both come by just as often.

Last purchase — the date they last bought something.

Together they answer who's worth calling back: a high ticket plus a long absence is the most profitable call of your day.

On the phone

In the Customers list, under the name, you get:

Average Ticket: $180.00 - 12 sales

It only appears for customers with at least one recorded sale.

The last purchase shows on the customer card when the customers without purchases filter is on — precisely when that date matters.

On a computer or tablet

The list becomes a table, with Last Purchase and Average Ticket among the columns.

Tap a column heading to sort. Sorting by Average Ticket, highest first, shows you your best customers straight away.

Where the numbers come from

They update themselves with every sale recorded for that customer: Jarbas adds the value, increments the purchase count, recalculates the average and stores the date.

If an older customer shows zeros, open their record and go to the Orders tab — loading the history makes Jarbas recalculate and fix the totals.

Using them day to day

• High average ticket, hasn't bought in a while — top priority. Call them.
• Low average ticket, buys constantly — a loyal customer; here the move is to raise the basket size by suggesting products.
• No sales at all — a record that never became a customer. Worth a first offer.